Chad Wiebesick is the Director of Social Media and Interactive Marketing at the Michigan Economic Development Corporation (MEDC), and oversees social media for the State of Michigan's tourism office. Chad manages Pure Michigan's social media efforts across eight social networks including Facebook, Twitter, Google+, Instagram, Pinterest, Flickr, YouTube and a blog. Pure Michigan was the first state tourism agency to host a Google+ Hangout and continues to be one of the top-ranked state tourism agencies for its effective use of social media. The U.S. Travel Association awarded Michigan a 2012 Mercury Award for "Best Use of Social Media".
Additionally, michigan.org continues to be the most visited state tourism website in the nation for 6 consecutive years. Chad is a recipient of Online Media & Marketing Magazine's "America's Top 20 Interactive Media Stars" and a national finalist in Media Magazine's "Creative Media Awards" competition.
10 a.m. Keynote: "Pure Michigan: Changing the Conversation"
The Pure Michigan campaign launched in 2006 and quickly won national accolades, including being named by Forbes as one of the all-time best travel campaigns ever. Find out how Pure Michigan uses social media to accomplish specific objectives, and walk away with actionable insights you can use in your business today. You'll also learn tips, tricks and tools to save time, grow followers and supercharge your social media efforts.
J. D. RUCKER
Director of Digital Marketing at KPA, LLC, JD is responsible for overseeing the direction of digital marketing for the Internet Marketing product line for automotive dealerships. He has personally optimized over 250 individual websites and coordinated the optimization of 1000s of websites. JD is recognized in the industry as the foremost authority on automotive SEO and is a renowned social media expert.
12 p.m. Keynote: "How to Tell if Your Social Media Presence Stinks (and how to fix it)"
One of the biggest challenges facing small businesses is that it can be challenging to recognize the true return on investment of your social media activities. It's not like website, search, or classified ads where the measurements of success are made by traffic and leads generated. With social media, the numbers are a little harder to see. However, it's not because the numbers can't be found. In most cases, business owners are looking in the wrong areas. In this presentation, JD Rucker will go over hands-on examples of how to tell whether a company's social media presence is working or not. He'll show what is effective, what is ineffective, and how to use this knowledge to maintain your relationship with your customers.
MARC DE SCHWEINITZ
Marc is an Account Executive at Google, focused on business and industrial markets. He partners with clients on developing effective and high-performing digital advertising and social media strategies, leveraging the Google advertising ecosystem, from Google search, YouTube and Google+ to the Google Display Network.
Before joining Google in 2012, Marc managed the digital and social media strategies for several business units of the Dow Chemical Company. He formerly served as the President of the Social Media Club Great Lakes Bay, and the President of a Dow Chemical corporate Toastmasters club. Marc has also worked in marketing for FedEx and the Polynesian Cultural Center. He holds an MBA in marketing from the Marriott School of Management, and a B.A. in International Business Management from Brigham Young University - Hawaii. He currently lives in Ann Arbor, MI with his wife and four children.
2 p.m. Keynote: "Growing Your Business Online"
Businesses that take advantage of the Web are growing faster than businesses that aren't. In this presentation, Marc will show you how to get found on Google, connect with local customers through Google+, use Google tools and insight to work more efficiently and develop an effective online strategy.